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Thursday, May 12, 2016

What does Hypnosis have to do with “butterbeans” and Half Price Book Stores?

“Books were my pass to personal freedom.

I learned to read at age three, and soon discovered there was a whole world to conquer that went beyond our farm in Mississippi.”  Oprah Winfrey


Imagine my surprise recently when I heard a commercial for Half Price Books – one of my most favorite places in the world – and I heard them talking about butter beans!  I have several near my office in the Dallas / Fort Worth Metroplex to choose from --Half Price Book stores, not butterbeans.
It took me a while to figure out what they were talking about. Normally I’m pretty good at figuring out things, but I was driving and looking for an address I wasn’t familiar with.
The announcer was saying something about his son liking Half Price Books and he associated them with the smell of butter beans.

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Coach William C. Smith